Crafting social media campaigns that resonate with audiences and drive support for nonprofits is both a technical skill and an art. To stand out in a crowd, nonprofits must create unique, original, and interesting content.
Gauging campaign success is part of every great marketers toolkit. However, determining what and how to measure can look a lot differently depending on who you’re talking to, what vertical they’re communicating to, who their target audience is and what they’re trying to accomplish.
When brand(ing) comes up in a meeting, it often means different things to different people, and many executives, entrepreneurs and staff speak of brand(ing) as a startup exercise. They may be thinking branding is complete once the logo, color pallet, fonts, tag lines, icon, etc. are determined.
In today’s marketing world, prospecting clients are looking for an agency that can provide them with growth and revenue. Which is what everyone is looking for, right? To find an agency that can speak the language of their brand.
Facebook continues to be the most widely used social media platform, with 79% of American users. Wow! That’s a high percentage! With this percentage in mind, marketing your business via social media can effectively raise brand awareness and generate leads.
Digital marketing comes in all shapes and sizes and at all price points. Some aspects of digital marketing, like Google’s Pay-Per-Click ad feature, are as effective and helpful as one is willing to spend money on them. However, some digital marketing techniques can produce incredible results with
Words form the foundation of how humans interact with each other and assimilate information. By themselves, words can drive narratives in a compelling fashion that inspires a reader to take action. Even better, combining words with video footage and audio elements creates a trifecta of nuanced, insp
According to one poll, 88% of donors and supporters say authenticity is a key factor in deciding whether or not to support a nonprofit or when comparing nonprofits to each other and choosing which to support. For nonprofits, authenticity is critical to reaching passionate supporters quickly and turn
Every action a nonprofit takes to get its mission and message to its target audience is a step in the right direction, but not all actions are created equal. Nonprofits should implement strategic branding so their message reaches the right audience, in the right way, at the correct time, and deliver