The 7 Truths About Marketing and How To Scale Your Organization & Impact

With an ever-changing marketing landscape, it is difficult for organizations to understand where they should be placing their marketing focus. Organizations are putting increasingly more emphasis on marketing efforts and their impact on sales and the overall organization. However, the need for continued marketing success with increasingly fast landscape development can prove challenging or in some cases impossible. That is why we partnered with some similarly positioned marketing agencies to compile these 7 truths for you to keep and apply in your organization today!

1. Content is King, But Engagement is Queen

As you digest this high-quality content, it is probably easy to believe that valuable content drives visibility. However, the main objective of offering high-value content is engagement. Engagement is what turns viewers into advocates and participants. Your organization needs to be creating informative, valuable, and compelling content tailored to the interests and needs of your audience. Ensure your organization has resources and a blog section where users can digest content at will. These pieces of content also give your organization more opportunity to optimize your digital real estate for search engines. Once you have launched your strategy, your team capacity should be able to support consistent engagement with your audience through comments on social media and personalized emails. 

2. Data-Driven Decisions Lead to Growth

We are more confident than ever that data-driven decision-making in marketing is that ticket to organizational growth. Your organization must be using tools like Google Analytics, Google Tag Manager, and Moz to understand audience behavior. These tools are also used to understand and evaluate campaign performance as well as identify SEO opportunities and improvements across your organization’s digital presence. With these insights, question the effectiveness of your organization’s marketing efforts. Refine your strategies based on what you uncover and continue refining until you are focused on what works best for engaging with your audience and the results prove it. 

3. Personalization at Scale is Achievable

Managing engagement in a more personalized approach is the most effective method. However, most will tell you that it is tough to scale with personalization. Technology has proven this to be inaccurate. Organizations that think this way are not using a Customer Relationship Management (CRM) solution. CRMs like SalesForce and HubSpot help to segment your organization’s audiences and tailor your communications based on behavioral and preferential analysis. These are some of the most important interactions between your organization’s brand and audience.

4. SEO is Your Long-Term Ally

If you want to ensure long-term success for your organization you MUST have a clearly defined and funded SEO strategy. SEO and email marketing remain the top-performing marketing channels when measured by ROI. Hire a team member or agency that has SEO skill sets and experience to ensure that your website infrastructure and content is optimized for SEO. Your organization will also benefit from SEO copywriting resources for organizational content writing. With more optimized SEO content that is shared frequently, your organization will improve its search engine rankings. This will begin to attract more consistent organic traffic. SEO packages and costs vary depending on the depth of your efforts and usually the size of your organization’s website. Conduct due diligence on providers and the services they are including. Short-term SEO fixes and audits can be completed by freelancers but we recommend an agency for a longer-term strategy.

5. Social Media Multiplies Your Reach

Social media platforms are invaluable to organizations. These platforms in our digital age have created more avenues for expanding the reach and impact of an organization. Your organization must have an active value-based approach to social media networks such as LinkedIn, Facebook, and X. These platforms provide channels to engage with audiences, share valuable content, and funnel interested parties through to your services or product offerings. Social media networks also provide analytics for performance which should be used to fine-tune strategy.

6. Collaborations and Partnerships Drive Innovation

Partnerships with other organizations and thought leaders introduce your brand to a new audience. These partnerships are often thought to also drive fresh perspectives into your marketing efforts. These types of partnerships can look and take various forms such as co-hosted webinars, joint-giving campaigns, partnered matching campaigns, and more. Consider organizations on a local and regional basis first and then expand beyond. There is a benefit to having team members who are assigned these tasks as part of their job function. 

7. Adaptability is Key to Sustainability

As mentioned before, the marketing landscape is constantly changing and evolving. This means that your marketing strategies need to be as well. Interact with thought leaders and retain knowledge for your teams which allows everyone to stay informed on trends, technologies, and best practices. When your organization finds itself struggling in its approach, consider why there are challenges and pivot as needed.