11 Proven Ways To Transform Your Marketing Approach In 90 Days
Tired of marketing efforts that aren’t equating to the impact, growth, or recognition that your organization is after? Has your team been after a solution that can provide tangible results quickly? We thought so! At Sulzer, we are constantly trying to improve the journeys of all in any way that we can. To do this, we put together a comprehensive list of marketing strategies that are designed to significantly transform your organization’s marketing approach in 90 days.
1. Conduct a Comprehensive Market Analysis (Weeks 1-2)
For the first two weeks, you are going to be conducting and comprehensive market analysis. This starts by deeply understanding your market, the competitors in the space, and the audience that you serve. Tools such as Google Analytics, Moz, and Social Media Insights should be used to identify industry trends, your audience’s needs, and the gaps that your organization can fill. Tasks team members to understand the market analysis and competitor research that is compiled. You will also want to document the audience insights that are uncovered.
2. Refine Your Brand Messaging (Weeks 3-4)
For weeks 3 and 4, you are going to take all of your discovery due diligence revisit your brand’s core message, and refine if needed. Your organization needs to ensure your messaging resonates with the target audience that has a gap or needs to be filled. Areas of your messaging to consider refining are the tone, voice, and brand positioning of the organization. These messaging foundations then translate to your content strategy and digital presence. Other elements of your organization’s messaging to consider aligning would be the mission and vision statements of the organization.
3. Optimize Your Digital Presence (Weeks 5-6)
During month two, your first two weeks will be spent enhancing your website and social media profiles. “Enhancing” just entails content optimization, messaging procurement, and SEO efforts. Maybe “just” isn’t appropriate, because it can be a lot to chew! If your team does not have much experience in these areas free resources such as Youtube, ChatGPT, and marketing agency case studies should be great places to get you going. But of course, we are more than happy to help your organization with implementation. You are essentially paving the way to a more visible digital identity, which is essential to grow and transform your marketing approach and attain that desired state of the organization!
4. Leverage Social Media for Community Building (Weeks 5-9)
Now is when your organization really should be delegating these priorities. We are going to begin running multiple efforts in consecutive weeks. Buckle up! Prepare for your upcoming content marketing strategy in step 5 by amplifying your activity and presence on social media. You want to begin participating in dialogue in areas where your audience congregates and is most active. This could be groups, communities, fan pages, etc. Another place where you can go and engage is on Reddit. It may seem unorthodox, but Reddit is up there with Google in terms of where consumers go looking for answers to their questions and problems.
5. Engage with Content Marketing (Weeks 7-8)
For the last two weeks of month 2, your organization is going to begin developing a content marketing campaign. This campaign should effectively educate, inform, and entertain your audience. Don’t be boring! Everyone is boring. Make people smile, double back, and look for more of your content. When consumers are looking for your next content piece simply because they get some enjoyment out of it, you are IN THE GREEN!! Utilize blogs, videos, and infographics that are tailored to your audience’s interests and needs.
6. Implement Email Marketing Campaigns (Weeks 9-10)
The most profitable channel of marketing is e-mail. There is no comparison. SEO comes close, but can also present sticker shock is most cases. The ROI of email marketing can be 40x. No that is not a typo. See what other marketing professionals say! We are sure of this. You should be developing persona-segmented email marketing campaigns that nurture your audience. Email can also be widely effective at directing digital traffic and announcing products or services. By keeping your audience engaged by email, you can enhance the visibility of your organization’s value. Email marketing also opens another door to data analysis through email analytics. This valuable information can tell you what your audience enjoys engaging with, what drives action, and what wastes your precious marketing budget and time.
7. Utilize Paid Advertising Wisely (Weeks 10-11)
Email marketing also gives you full control over your outreach. You do not want to exclusively rely on ad providers such as Google, Meta, or Linkedin. The requirements for these platforms change and what worked once may no longer prove effective. However, you must deploy some financial resources into targeted paid advertising campaigns. You are after a blend of effective inbound marketing channels that each perform well. Relying exclusively on email, ads, or social engagement is going to leave your organization short of its goals. To ensure this does not happen you must deploy an equal amount of focus on each channel and later refine to what works best. To limit costs in your ad campaigns, you will later be able to retarget your audience through lookalike campaigns, limiting the potential audience that ad providers see the need to place your offer in front of.
8. Foster Partnerships and Collaborations (Weeks 11-12)
Now that we are at the tail end of our 90 days, let’s wrap things up on a strong note. You will now want to approach other organizations, influencers, and brands that align with your organization’s mission. This is an effective way to limit the costs of growth and expand your reach. Co-marketing is extremely powerful! Find an organization in your industry that offers similar services that still show gaps your organization can fill. The cost to place your organization in front of these audiences is far higher than the costs that co-marketing will incur.
9. Analyze and Adjust Based on Data (Ongoing)
Of course, we weren’t going to end at 12 weeks! Marketing requires constant effort. Although this 90-day push is a supercharged approach to transforming your organization’s efforts, you are still going to be left with some ongoing homework, such as constantly reviewing marketing performance. What does the data reveal? Your organization must understand what is working and what isn’t and refine strategy based on that. Your organization may even find that some of these strategies don’t work and that is fine! Go with the ones that work well for your organization,
10. Encourage Customer Feedback and Testimonials (Ongoing)
Another ongoing task is to actively seek out customer feedback and showcase customer testimonials. Social proof significantly enhances brand trust and credibility with potential customers. Providing this information effectively lowers the barriers to purchasing for consumers. We want to position your organization’s offer as the obvious best choice.
11. Innovate and Experiment (Ongoing)
Finally… you are going to need to be open to experimenting with new marketing tactics. Innovation can differentiate your brand and keep your organization’s efforts ahead of the curve. If you find that some of these steps don’t work to transform your marketing approach, find new steps and see if those resonate more with your audience. We are always open to providing a free no-obligation 30-minute consultation to help identify some strategies that will work for your organization.
That’s it! Once these 90 days have passed you will see a transformation in your organization’s marketing approach. This should allow your organization to enjoy increased engagement, higher conversion, and a stronger impact. Executing on these steps is not enough, you must also commit to consistent adaptation based on performance data and feedback.