Maximizing Efficiency: 6 Tactics for Non-Profits to Do More with Less

If your non-profit organization is constantly trying to find ways to make a meaningful impact with fewer resources, this guide is for you! We have compiled 6 of our most successful tactics and some resources associated with each to better enable your organization to do more with less! We find that these tactics work with all types of nonprofit organizations.  

1. Leverage Volunteer Talent

To effectively do more with less, your non-profit organization is going to need to harness the power of skilled volunteers. This allows your organization to extend your workforce without adding personnel costs to your budget. Your organization can utilize platforms such as VolunteerMatch and LinkedIn Volunteer marketplace to connect with eager professionals. These professionals are often looking to lend their expertise in areas of marketing, web development, event planning, and consulting. 

2. Utilize Free and Low-Cost Tools

Be strategic with the tools that your organization is choosing to pay for! There are tons of free versions and free trials that offer an abundance of valuable tools that help streamline operations. Tools range from social media management software like Hootsuite and graphic design software such as Canva. There are also free licenses for project management software such as Trello, Monday, and Asana. This software helps to effectively manage your team’s resources and priorities. Research other tools that offer discounted or free licenses to organizations based on their non-profit status. 

3. Focus on Digital Fundraising Strategies

Digital fundraising platforms are another tactic for maximizing the efficiency of your non-profit organization, allowing it to do more with less. Platforms such as GoFundMe Charity and Classy offer low-cost solutions for reaching and engaging with potential donors. Social media campaigns should also be an emphasis of your organization along with email marketing and crowdfunding. All of these activities continue to enable your organization reach to engage with a broader audience. SEO strategies can also be used to focus on online fundraising ideas and digital donation platforms to drive traffic to your marketing campaigns. 

4. Optimize for Search Engines

Do not shy away from SEO because of sticker shock! Capable marketing team members can learn enough from free resources from SEMRush and Moz education to help kickstart lower-level SEO priorities. Starting somewhere is better than ignoring the need for an SEO-optimized digital presence! Implement content related to highly searched keywords that are relevant to your organization and its offer and mission. Driving SEO will make your non-profit more visible to potential donors, volunteers, and beneficiaries. 

5. Implement Strategic Content Marketing

Non-profits that want to maximize efficiency should have a well-planned and documented content marketing strategy. This tactic really can be a game changer and ignite impact. Create a system for distributing value content that drives actional support for your organization’s cause. Focus on stories of impact, and educational content that highlights your mission. YouTube can be utilized for sharing video content in an organized, meaningful, and valuable way. This approach will build your online presence while establishing your organization as a thought leader in your sector. This tactic is sure to attract more supporters with minimal expenditure. 

6. Streamline Operations with Automation

Utilize automation technology to limit manual involvement in repetitive tasks. This will help save time and reduce the workload of your staff. There are automation tools for email marketing, social media marketing, and donor management systems. Automation helps to effectively execute communications, social postings, and admin tasks, freeing up valuable time for your team to prioritize strategic focuses. Automation tools often have special pricing and features for nonprofits. Look into HubSpot, SalesForce, and Monday for more information on how automation can enable your team to do more with less.